about us
01. Our Story
Founded in 1996, Mimco was born from a true passion for creativity. From handbags to jewellery, there’s detail behind every stroke; precision behind every stitch; craftsmanship behind every motif.
Sketching and designing here in the heart of Melbourne for nearly 30 years to date, we continue to honour our rich Australian heritage, empowering our customers to joyously express themselves and experiment with their unique sense of style, no matter the occasion.
OUR TIMELINE
1996
Where it all began: Amanda Briskin-Rettig created Mimco in 1996 in Melbourne, Australia.
2001
Mimco opens its first boutique on Chapel Street in Melbourne, and our brand is selected as the key hair accessories supplier for global cosmetic retailer Sephora.
2002
Our Panda bag features in Sex In The City.
2004
Mimco becomes the sole Australian fashion accessories brand at David Jones. Ten concept stores are opened nationally.
2005
The Button Bag is launched and Mimco holds its first Australian Fashion Week show in Sydney starrring up and coming models Miranda Kerr and Samantha Harris.
2007
Mimco is sold to Witchery Holdings. The company is then acquired by the Country Road Group in 2012.
2008
Mimco’s newest icon, the Turnlock, is launched as well as shoes.
2014
A partnership with Ethical Fashion Initiative begins, helping to empower women in marginalised communities.
2016
Mimco begins its partnership with Our Watch - an Australian not-for-profit dedicated to preventing domestic violence. More than $1 million has now been raised.
2017
The National Gallery of Victoria and Mimco launch their first collaboration.
2019
The Mimco Turnlock is re-released.
2021
Mimco celebrates 25 years as one of Australia’s most-loved fashion brands.
2022
Mimco celebrates the opening of two new-look flagship boutiques in Chadstone and Westfield Sydney Central.
2023
The launch of the Mimco app ushers in a new way to shop and explore.
2024
Mimco partners with the iconic Elle Ferguson for one of its most anticipated collaborations to date.
2025
Mimco’s partnership with Our Watch continues with the launch of the Mimco x Our Watch Tote.
02. Brand platform
To commemorate our 30th birthday, we’re evolving our iconic brand heritage with the introduction of our holographic logo accent.
Inspired by Mimco’s archival chrome-finished jewellery — and the in-store fixtures, mirrors and printed collateral that echo its iridescent quality — this reimagining of our beloved logo marks an exciting new chapter in our story. Shiny hardware is an enduring element of our product, one that has cemented our role as the go-to purveyor of unique, expressive and unapologetically bold accessories in the Australian market.
Experience it for yourself: in-store, tactile and embossed on our beautiful new packaging; or online, celebrating noteworthy brand events and moments.
03. Our design ethos
We’re storytellers at heart, obsessed with accessory design.
We begin our creative journey by immersing ourselves in art, culture, design, travel, music, and vintage. We hunter-gather, sketch, and create, collaborating with trusted global craftspeople, sourcing quality materials and processes that help contribute to a more sustainable future.
Accessories designed for today, to be treasured forever.
